TRY A/B TESTING
Setting up a couple of campaigns depending on a specific of your target group (age, gender etc.) is one thing, but you can also test the power of different text in messages (copy). Testing is crucial while setting up a campaign, but our marketing tip proves that it also matters while thinking solely about the content. Address the same target group but with small changes in the message, start those campaigns at the same time and observe which is performing better. Stick with the better one. Or try once more. You will see how satisfactory A/B testing may become.
EXAMPLE:
A. 25% OFF ON SELECT
ITEMS WHEN YOU BUY NOW
AND PICK UP IN STORE THRU MONDAY!
Message A had a 40% open rate and a 20% conversion rate.
For every 100,000 messages sent, 8,000 led to an in-store sale.
B. NOW THRU MONDAY!
SAVE 25% ON SELECT ITEMS WHEN YOU BUY NOW AND PICK UP IN STORE!
Message B had 30% open rate and a 30% conversion rate.
For Every 100,000 messages sent, 9,000 led to an in-store sale.
Mapped Out - Location Data Explained, Mindshare