MAKE USE OF DATA FOR NEXT CAMPAIGNS

TASIL gives you a possibility to analyze performance of your campaigns thoroughly. Our marketing tip for you is to try to understand the data and make conclusions that will fuel your assumptions for the next campaign. Each new campaign gives you more knowledge about your customers, what do they react well to and what they don't like.

ADVERTISING EFFECT: THE LONG AND THE SHORT OF IT

For Special K, the long-term ad effect paved the way to bigger sales over an extended period of time.

1.0

SHORT-TERM LIFT

$ 0.14

1.8

LONG-TERM
MULTIPLIER

2.8

2.8

Total
Multiplier

FULL ADVERTISING
EFFECT

$ 0.39

Read as: The short-term advertising effect drove the first sale, or 1.0, while the long-term advertising effect drove $ 1.80 for each short-term dollars sale. The total multiplier is 1.0 + 1.8 = 2.8.

Nielsen Catalina Solution