GIVE SOMETHING OF REAL VALUE
No matter if your goal is awareness or sales, the customer always feels pleased when he receives something. Think of it as a barter - your customer gives his attention to your message when the two of you share virtual time together - he should get something in return. A voucher, a coupon, a discount, something he can physically pick up at your point of sale - let it be something that holds some real value, even if it's not worth much. So, our marketing tip is simple – do not disappoint the customer by wasting his time on reading your message and you will build loyalty for your brand.
| 60% - 70% | The probability of selling to an existing customer |
| 05% - 20% | The probability of selling to a new prospect |