PERSONALIZE - SMALLER CAMPAIGNS WITH DIFFERENT COPY

Celina Biela -

PERSONALIZE - SMALLER CAMPAIGNS WITH DIFFERENT COPY

A/B testing for optimization gives you an incentive to create more smaller campaigns, but personalization is another one of marketing tips and an argument for the Keep It Small and Simple rule. Research shows 26% of customers are more willing to respond to a message that is tailored to their personal interest.

2 6 %

Is more likely to response
to personal interest messages

Mapped Out - Location
Data Explained, Mindshare