LEVERAGE MULTICHANNEL, THINK OF YOUR CUSTOMER'S JOURNEY

If you have some more tactics that target the same customers, use it in your copy. This does not have to be something big. Imagine you have printed leaflets in your shop. You can include that information in your message, so that the customer is aware. You may also have a bigger campaign, ATL, with city lights. If your customer is somewhere near one of them you can let him know where to look to see it. You can create a multichannel experience on your own for your customers. Try to look through their eyes and design the possible touch points they may have with your brand. Then just use TASIL to connect the dots. How's that for the marketing tip?

9 4 %

Look for local
information
on their
smartphone

Mapped Out - Location
Data Explained,
Mindshare

9 0 %

Take action
as a result
of what they find

Mapped Out - Location
Data Explained,
Mindshare