GIVE SOMETHING OF REAL VALUE
GIVE SOMETHING OF REAL VALUE
No matter if your goal is awareness or sales, the customer always feels pleased when he receives something. Think of it as a barter - your customer gives his attention to your message when the two of you share virtual time together - he should get something in return. A voucher, a coupon, a discount, something he can physically pick up at your point of sale - let it be something that holds some real value, even if it's not worth much. So, our marketing tip is simple – do not disappoint the customer by wasting his time on reading your message and you will build loyalty for your brand.
| 60% - 70% | The probability of selling to an existing customer |
| 05% - 20% | The probability of selling to a new prospect |
Customer Loyalty, Marketing Metrics